Wrexham is a County Borough Council situated in Wales, U.K. (population 128,000). The Council has been working to deliver a better citizen experience for one of its most popular services: waste and recycling bin collection. After modernising its approach – by integrating its sophisticated communications platform with digital service delivery – more citizens are opting in to keep the county clean. Today, residents get exceptional customer service, while county staff gets fewer phone calls from confused residents.
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