govDelivery

Raising awareness of a new app, increasing downloads and overall subscriber base: Met Office

The Met Office needed a way to increase the number of people downloading its new mobile weather app and subscribing to critical weather updates. This would help ensure more people stay one step ahead of the weather.

Download this success story to learn how the Met Office used Granicus’ GovDelivery Communications Suite coupled with Digital Engagement Services to make people aware of the new app, increase downloads, and increase the number of people subscribing to email updates.

By collaborating with Granicus for this campaign, the Met Office smashed its target of 5,000 downloads by 120%, prompting 11,000 people to download the app. They also drastically increased their subscribers by implementing website overlays and using the Network.

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