Bournemouth uses email marketing to generate an average of £10k per send
Bournemouth is a seaside town on the UK’s south coast, attracting seven million visitors a year. Fifteen luxury stay-in beach lodges have been built on the seafront as part of a £5.9m-investment strategy to upgrade the area. Bournemouth Tourism’s Communications team was tasked with an integrated marketing campaign to establish the lodges as a five-star holiday experience and to generate income through bookings.
Download this success story to learn how Bournemouth Tourism created significant ‘buzz’ during a teaser marketing campaign while the beach lodges were being constructed. Find out how they built a large subscriber base of “warm-leads” ready for targeting via email marketing post-launch, delivered using the GovDelivery Communications Cloud.
You’ll find examples of their top-quality email marketing and details about their conversion rate (click-throughs to bookings).