Granicus Blog

Reach the Public - Ideas and support for public sector communicators.



Email marketing vs social media

Blog - email vs social

Over the last few years there’s been a mad scramble to get people liking, following and engaging with their local council on social media. It’s not difficult to argue that social media has proved to be a great tool for localgov comms especially – with councils up and down the country having thousands of followers… Read more »





Move more people from “awareness” to “action”

Direction

During Granicus’ recent webinar, A Nudge in the Right Direction – Behaviour Change Case Studies, three communications managers shared tips for reaching and engaging more of their target audience, and encouraging those people to take specific actions. For public sector communications to stand a chance of influencing the way people live their lives, the decisions… Read more »


A nudge in the right direction: how to change behaviours

choice and change

Granicus’ next live webinar will take place on 10 July at 11am. You’re invited to register for this free event to learn from three comms managers who are helping to change behaviours. Hear what tactics are resonating with audiences and driving decisions that make our communities safer places to live, work and do business. Changing… Read more »