govDelivery

From print to digital communications – how DVSA increased readership and engagement and improved satisfaction

To respond to a clear customer preference for email communications, support the government’s drive to go Digital by Default and save on print and postage costs, the Driver and Vehicle Standards Agency (DVSA) stopped printing their quarterly newspaper to keep drivers informed of changes to road safety regulations.

Download this success story to learn how by migrating to digital communications from print has driven readership to over 75,000 subscribers, increased engagement and improve satisfaction.

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