govDelivery

Engaging nearly 20,000 people and driving real behavioural change: Bedford Borough Council

Email campaigns are helping to improve lives in the East of England

With no budget for council magazines and a keenness to adopt more cost-effective digital avenues of communication, Bedford Borough Council needed a way to reach, inform, educate, and engage more local people. Using Outlook to communicate with different groups was an administrative burden and unsustainable, especially given there was no way of tracking engagement rates or any impacts.

Download this success story to learn how Bedford now uses the GovDelivery Communications Cloud by Granicus to engage nearly 20,000 people and drive real behavioural change — from increasing the number of people in work or training, to getting more people out and about for sports and wellbeing activities

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