Your colleagues all carry the means to broadcast a story about your organisation in their pocket. With the push of a button, the average employee can reach 500 LinkedIn connections, 200 Twitter followers or 330 Facebook friends.
With such opportunity to lose or gain public trust through employees’ personal networks, organisations cannot afford to neglect their staff engagement strategy.
People put their trust in people, so empowering employees to become stronger storytellers could turn them into one of your organisation’s most powerful communications channels.
Learn how West Sussex County Council strengthened relationships with their staff in this success story.