Office of the Traffic Commissioner Success Story
New email service influences business behaviours to keep roads safe
Great Britain’s traffic commissioners regulate more than 80,000 truck, bus and coach operators, as well as professional drivers.
They needed a way to take control of their communications and engage this diverse audience in a range of important industry news and initiatives.
Find out how the commissioners developed an email updates service (with audience insight) to educate businesses about road safety compliance matters, and encourage responsible behaviours to make roads safer.