London Borough of Havering
London Borough of Havering Council plays an important role in the lives of each of its constituents, offering citizen resources and services in the areas of tax, building control and planning, business, education, environment, housing, employment, licensing, and waste/recycling management.
Like many public sector organisations, Havering Council recently faced significant budget cuts. Because of this, the council had to find unique ways to reduce overheads, while maintaining its high-quality service. To this end, Havering Council set forth to promote a recycling campaign that would improve garden waste recycling and generate income for the council by driving residents to subscribe to the collection service.
Download this success story to learn how Havering Council used the GovDelivery Communications Suite to:
- Encourage online renewal, promoting channel shift and reducing council costs.
- Generate an income flow to Havering Council through renewal fees.
- Reduce overall costs associated with collecting green bins.
- Raise the profile of the green waste collection service and encourage its use.