Leeds Public Sector Digital Engagement Day

Check out what skills, challenges and case studies were covered at this free event for the public sector.

On Tuesday 19 June at The Studio, Leeds, over 100 public sector communications professionals met for a day of learning and networking. The stellar line-up offered an insight into what comms strategies are helping to drive positive behavioural change, channel-shift more people, save and generate money for their organisation and combat fake news. 

You can view the recap blog, photos and resources.


10.30 – 11.00       Registration and refreshments                              

11 – 11.05             Welcome          

Dave Worsell, Managing Director, Granicus

 11.05 – 11.20      Welcome to Leeds         

Leeds City Council

11.20 – 11.45       Using digital in a place-shaping campaign

Vice Chair of LGcommunications and Head of Communications at Stoke-on-Trent City Council Emma Rodgers talks through her top tips and lessons of using digital in a place-shaping campaign.

Emma Rodgers, Vice Chair, LGcommunications

11.45 – 12.10       Snow need to panic

How to build community resilience during severe weather events.

Albert Freeman, Marketing and Communications Officer, Bradford Council

12.10 – 12.35       From safe to stand-out social media

The story of Doncaster Council’s social media success with tips and takeaways.

Rob Jefferson, Web and Digital Manager, Doncaster Council 

12.35 – 1.30        Lunch and networking               

1.30 – 1.50          The power of simplicity

Make a quicker and more meaningful connection with your audience using clear and accurate writing.

Ali Marsland, Director, The Effective English Company Ltd

1.50 – 2.15           Creating content to influence change

Examples of how social media and email communications can support customer services and help reduce avoidable costly contact.

Viki Harris, Senior Communications Officer, Kirklees Council

2.15 – 2.45           Digital successes in the NHS

Opportunities for NHS and healthcare organisations to embrace digital communications for better patient outcomes, employee experiences, and preventative campaigns to reduce demand.

Rapinder Kaur, Account Executive, Granicus, Darren Caveney, Co-creator, comms2point0 and Chad Welch, Digital Communications Officer, NHS Digital

2.45 – 3.10           Refreshments and networking

3.10 – 4.10           While the truth is still putting on its shoes

A workshop discussion on responding to the challenges of misinformation in a social digital world.

Eddie Coates-Madden, Head of Communications, Sheffield City Council 


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