Success Story

Engagement for Change

Engagement for Change Whitepaper

There is a fundamental shift happening between the citizen and the state. With mounting pressures to connect with citizens in more meaningful ways, effective communications is a vital element to ensure a better future.

This guide considers how communication and engagement impact the key pillars of transformation:

  • Shifting channels to reduce costs.
  • Avoidable contact and efficient delivery.
  • Reducing demand and adding value.
  • Increasing income and generating growth.
  • Changing behaviour and improving outcomes.

In each section, you will learn how public sector organisations, like the London Borourgh of Havering Council, Solihull Metropolitan Borough Council and HM Revenue & Customs are meeting public demand and inspiring action with digital communications.


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