There is a fundamental shift happening between the citizen and the state. With mounting pressures to connect with citizens in more meaningful ways, effective communications is a vital element to ensure a better future.
This guide considers how communication and engagement impact the key pillars of transformation:
- Shifting channels to reduce costs.
- Avoidable contact and efficient delivery.
- Reducing demand and adding value.
- Increasing income and generating growth. Changing behaviour and improving outcomes.
In each section, you will learn how public sector organisations, like the London Borourgh of Havering Council, Solihull Metropolitan Borough Council and HM Revenue & Customs are meeting public demand and inspiring action with digital communications.