Success Story

Bradford Council

Multi-channel communications improve community resilience during severe weather

Heatwaves, storms, snow, and other extreme weather events can disrupt vital public services, make vulnerable people even more vulnerable, and put communities in precarious situations.

One thing is for sure. When unusual events occur, citizens, businesses, and the media turn to the public sector as a voice of authority for information. And that need for new information is insatiable.

When the UK experienced its coldest weather in years, Bradford Metropolitan District Council leveraged digital channels to help keep the public informed and build community resilience.

Download this success story to learn how Bradford:

  • Quickly built an audience to their “Extreme Weather” email alert using the GovDelivery Communications Cloud by Granicus.
  • Used a range of channels including social media and email together to supercharge the impact of sharing information.
  • Helped house twice as many rough sleepers as on a “normal” cold night through digital outreach.

Keeping everyone in the loop with as much up to date information as possible is a top priority in these extreme weather events. We’re using a much wider range of channels to do so now – social media, email, broadcast, print and face to face all have a part to play. It’s clear people feel better supported, much more in control and able to play their part in their and the communities’ resilience as a result.” – Kersten England, Chief Executive of City of Bradford Metropolitan District Council


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