You serve a wide variety of citizens with diverse needs. Anticipating and recording their behavioral responses to outreach — let alone putting a measure of value on those responses — can seem like a winding road of guesswork. The distance between outreach and outcomes is broad and intricate. How can you reliably measure the ROI of your communications?
(Originally posted by Dan Slee on Comms2Point0, check out the full white paper on the value of an email subscriber in the whitepaper here). By Dan Slee A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area. There… Read more »