Granicus Blog

Reach the Public - Ideas and support for public sector communicators.

Are you losing it? [GDPR and subscriber retention]


With the General Data Protection Regulation (GDPR) just around the corner (25 May 2018), the stakes have never been higher for public sector communicators. The race is on to keep and gain digital subscribers while there’s still a chance of reaching them, says Dave Worsell, Managing Director of Granicus (Europe) who recently spoke on a… Read more »

The 5 best words for subject lines (and 5 to avoid)


With so many emails per day and so little time to connect, subject lines are crucial. While there are no “magic” words for subject lines, there are a few keywords that have shown great success in increasing open rates (how many people on an email list open a particular email) and engagement rates (the number… Read more »

New whitepaper sneak peek – a revolutionary idea for income targets as a force for good


Granicus is writing a whitepaper with Darren and Dan of comms2point0 on income generation in public sector communications. In a sneak peek at the results of the research survey we conducted to inform this new resource, a surprise conclusion emerges. The finished whitepaper (full research, case study examples and conclusions) will be available for the first time… Read more »

Why use Granicus’ Targeted Messaging Service (TMS)?


Organisations which currently use the GovDelivery Communications Suite know the value of being able to reach out to large networks of constituents and achieve high engagement rates (median 45 per cent). But what if you could go a step beyond that to reach out to citizens one-to-one, on a personal level? It would be a crucial component… Read more »