Email marketing vs social media

Blog - email vs social

Over the last few years there’s been a mad scramble to get people liking, following and engaging with their local council on social media. It’s not difficult to argue that social media has proved to be a great tool for localgov comms especially – with councils up and down the country having thousands of followers… Read more »

Why use Granicus’ Targeted Messaging Service (TMS)?


Organisations which currently use the GovDelivery Communications Suite know the value of being able to reach out to large networks of constituents and achieve high engagement rates (median 45 per cent). But what if you could go a step beyond that to reach out to citizens one-to-one, on a personal level? It would be a crucial component… Read more »

4 examples of awesome emails (and why they’re awesome)

email comms

Every month, over one billion digital messages are sent in the GovDelivery Communications Cloud from government organisations across the UK, US and Europe. With so many digital messages pinging to and from inboxes, it can be challenging to recall specific characteristics of an effective email message. That’s why we created “10 Excellent Emails” — a guide that highlights… Read more »