Email marketing vs social media

Blog - email vs social

Over the last few years there’s been a mad scramble to get people liking, following and engaging with their local council on social media. It’s not difficult to argue that social media has proved to be a great tool for localgov comms especially – with councils up and down the country having thousands of followers… Read more »


Move more people from “awareness” to “action”

Direction

During Granicus’ recent webinar, A Nudge in the Right Direction – Behaviour Change Case Studies, three communications managers shared tips for reaching and engaging more of their target audience, and encouraging those people to take specific actions. For public sector communications to stand a chance of influencing the way people live their lives, the decisions… Read more »