Move more people from “awareness” to “action”


During Granicus’ recent webinar, A Nudge in the Right Direction – Behaviour Change Case Studies, three communications managers shared tips for reaching and engaging more of their target audience, and encouraging those people to take specific actions. For public sector communications to stand a chance of influencing the way people live their lives, the decisions… Read more »

A nudge in the right direction: how to change behaviours

choice and change

Granicus’ next live webinar will take place on 10 July at 11am. You’re invited to register for this free event to learn from three comms managers who are helping to change behaviours. Hear what tactics are resonating with audiences and driving decisions that make our communities safer places to live, work and do business. Changing… Read more »

When severe weather comms get you a “hug” from the public

Helping hand

Heatwaves, storms, snow, and other extreme weather events can disrupt vital public services, make vulnerable people even more vulnerable, and put communities in precarious situations. One thing is for sure. When unusual events occur, citizens, businesses, and the media turn to the public sector as a voice of authority, in search of information. And that… Read more »

Automated messaging reduces “missed bin” customer calls by 48%

Bin day

Wrexham County Borough Council is delivering personalised waste and recycling bin collection reminders to nearly 10,000 residents, providing the information they need to take the correct action at the right moment. These reminders – alongside proactive educational messages about what can and can’t be recycled – have already had a significant positive impact on local… Read more »

Communications: a catalyst for commercial success

open for business

On 23 November 2017 you can tune in to a free one-hour webinar to help you plan and deliver better income-generating initiatives. You’ll learn ways to increase the commercial potential of your services and programmes with the help of good comms. Who you’ll hear from Imre Tolgyesi, Commercial Partnerships Manager for South Staffordshire Council and… Read more »