Granicus Blog
Reach the Public - Ideas and support for public sector communicators.
The power of employee storytellers in a world of social media
Will is Chief Story Officer at Stronger Stories Studios and Co-Founder of the Stronger Stories movement. After 15 years in creative agency roles working with clients such as Coca-Cola, Unilever, and EDF Energy, Will co-founded Stronger Stories, a not-for-profit movement of professional storytellers excited about the abundance of good ideas that can have a positive impact… Read more »
An event to help you prepare for the future
You do not need us to tell you how important your job is. In many ways the future of public services depends on your organisation’s ability to strengthen the connection with the people you serve, and how you support them to make decisions that lead to productive, healthy and safe behaviours. Challenging circumstances abound, which… Read more »
This is who we are [tales from an NHS trust]
Sally Northeast has one of the longest job titles in the world. She is Deputy Director, Organisational Development, Participation and Communications at Dorset HealthCare University NHS Foundation Trust. It suits her. Sally is generous and uber talented, and she has kindly agreed to share her compassion, enthusiasm, excellence and expertise in the field of health comms… Read more »
Move more people from “awareness” to “action”
During Granicus’ recent webinar, A Nudge in the Right Direction – Behaviour Change Case Studies, three communications managers shared tips for reaching and engaging more of their target audience, and encouraging those people to take specific actions. For public sector communications to stand a chance of influencing the way people live their lives, the decisions… Read more »
A nudge in the right direction: how to change behaviours
Granicus’ next live webinar will take place on 10 July at 11am. You’re invited to register for this free event to learn from three comms managers who are helping to change behaviours. Hear what tactics are resonating with audiences and driving decisions that make our communities safer places to live, work and do business. Changing… Read more »
8 lessons from the Harlem Globetrotters of communications
The Harlem Globetrotters, if you didn’t know, are an exhibition basketball team formed in the 1920s. They were a huge TV attraction as a kid growing up in the 70s. They are famous for being brilliant at basketball but also brilliant entertainers. And hence me describing the Digital Engagement Leeds speaker line-up as the ‘Harlem… Read more »
Key variables to A/B test in your email marketing
Are your email bulletins often a shot in the dark? As you hit send do you feel confident your messaging will engage a high proportion of your audience and prompt them to become “active participants” in whatever it is you want them to do or know? Is there any science to your approach? Data is… Read more »
GDPR campaign results and a fresh start
As we led up to GDPR, I noticed some quite different approaches to how companies were contacting me about it. Some companies I’d never even heard of were getting in touch to stay in touch – delete. Other companies were getting it pretty much right, albeit with fairly black and white info on GDPR. Others… Read more »
Why the NHS must upgrade its communications toolkit now
Over recent years many NHS organisations have focused on using their websites and social media to get their messages out to the public and engage audiences in health programmes. However in the face of continued budget cuts and increasing demand for health and social care services (from an aging and growing population), organisations must now… Read more »
4 reasons to switch on your “out-of-office” on 19 June
There’s a free event happening on 19 June at The Studio in Leeds for communicators working in local or central government, the NHS, housing, and blue light services. Register now for the Granicus Digital Engagement Day to learn with 100 of your peers and reconnect with the what, why and how of public sector communications’… Read more »