Granicus Blog
Reach the Public - Ideas and support for public sector communicators.
Key variables to A/B test in your email marketing
Are your email bulletins often a shot in the dark? As you hit send do you feel confident your messaging will engage a high proportion of your audience and prompt them to become “active participants” in whatever it is you want them to do or know? Is there any science to your approach? Data is… Read more »
GDPR campaign results and a fresh start
As we led up to GDPR, I noticed some quite different approaches to how companies were contacting me about it. Some companies I’d never even heard of were getting in touch to stay in touch – delete. Other companies were getting it pretty much right, albeit with fairly black and white info on GDPR. Others… Read more »
Why the NHS must upgrade its communications toolkit now
Over recent years many NHS organisations have focused on using their websites and social media to get their messages out to the public and engage audiences in health programmes. However in the face of continued budget cuts and increasing demand for health and social care services (from an aging and growing population), organisations must now… Read more »
4 reasons to switch on your “out-of-office” on 19 June
There’s a free event happening on 19 June at The Studio in Leeds for communicators working in local or central government, the NHS, housing, and blue light services. Register now for the Granicus Digital Engagement Day to learn with 100 of your peers and reconnect with the what, why and how of public sector communications’… Read more »
While the truth is still putting on its shoes
The inimitable Eddie Coates-Madden (Head of Communications at Sheffield City Council and National Secretary for LGcommunications) will run a free workshop for public sector communicators at the Leeds Digital Engagement Day on 19 June. Eddie will discuss responding to misinformation in a social, digital world. Book your place to learn from Eddie and nine other comms… Read more »
Granicus’ commitment to the GDPR
Granicus has long been an industry leader when it comes to data protection. We are already signed up to the EU Privacy Shield agreement and hold current ISO 270001 certification plus FedRAMP status in the US. Our data protection credentials are second to none and that is why we have been keen to stay at… Read more »
Keep it simple for effective communication
Ali Marsland is an experienced PR, marketing and communications professional who will be leading a free masterclass on effective writing at the Granicus Digital Engagement Day on 19 June at The Studio, Leeds. You can book your free place here > With 90 per cent of households in Great Britain now online, and 73… Read more »
7 essential steps to increase the use of digital services
It’s all very well building a shiny new portal or slick website that promises an easy customer experience AND efficiency savings for your organisation, but what if no one knows it exists? What if it goes unused? These were questions asked during the “If You Build It, Will They Come?” workshop at the 2018 Granicus… Read more »
Keep it real with creativity and humour in communications
I once asked a sculptor how they were so good at sculpting. “I take a block of stone”, came their reply, “work out what it should look like and then get rid of all the bits that don’t look like that”. They didn’t see what they did as creative; they simply saw something and then… Read more »
When severe weather comms get you a “hug” from the public
Heatwaves, storms, snow, and other extreme weather events can disrupt vital public services, make vulnerable people even more vulnerable, and put communities in precarious situations. One thing is for sure. When unusual events occur, citizens, businesses, and the media turn to the public sector as a voice of authority, in search of information. And that… Read more »