Granicus Blog
Reach the Public - Ideas and support for public sector communicators.
Celebrating success with award winning Albert Freeman – how one email led to 97 new Direct Debits worth up to £109K
Being proud of clients in my job is an every day occurrence and getting to see the amazing results of their campaigns just puts the icing on the cake. In this photo is Albert Freeman who is my main contact at Bradford MDC and a real driving force behind all of our plans to generate… Read more »
Software implementation – So you got the go ahead to purchase some new software … but now what?
You have done the all important business case and hoorah, it get’s signed off and you purchase that all so exciting software that you have been dreaming of (or maybe that was just me and my inner/ slightly out geek!) but, now what? Well, now is when the fun really begins and you officially become… Read more »
The importance of pre-renewal subscriber questionnaires to support your business case
So, it’s that time again – your software renewal is up. Firstly, there is horror as you work through the fact that another 12 months have gone by, secondly is the sinking feeling when you realise this may require another business case and thirdly, panic over where the budget will come from. Oh yes, we… Read more »
How to boost the take-up of winter flu jabs
Your objective: Increase the take-up of flu jabs It’s that time of year when you (and many other NHS and local government communications teams) need to increase the number of eligible people getting their free flu jab. The problem: Low audience reach and engagement Here’s a scenario which you’re probably familiar with… Winter is coming,… Read more »
Is this open rate good? Email statistics the public sector needs to know
You can’t gauge your success if you can’t measure it to begin with. Fortunately, the modern digital world of comms is one awash with numbers. Let’s focus on email marketing-communications, since email remains kingpin of the marketing mix (and it’s what we know best). You’ve got open rates, engagement rates, click rates, subscription rates –… Read more »
Have you seen the future? Get ready now.
Have you seen #FutureComms yet? This is a brilliant new resource by the LGA, LGComms, Solace, and the Public Relations and Communications Association. It brings together fresh thinking on the role of communications in building public services for the future. You must identify weaknesses now and shift your comms I was privileged to be… Read more »
10 changes to Advanced Bulletin Editor you should know about
Granicus is in the process of rolling out changes to Advanced Bulletin Editor (ABE) within our govDelivery solution. We are excited to deliver features that allow for a better experience when creating and editing bulletin content. As we prepare to offer this new functionality to clients, we wanted to offer you a preview of 10… Read more »
9 ways to reduce NHS winter pressures with effective comms
During the first six weeks of last winter, on average 70% of hospitals had a bed occupancy level over 92% – an extreme level of demand that put tremendous pressure on NHS services. NHS Improvement and NHS England have recommended that occupancy should be kept below 92% to support patient flow through hospitals this winter.… Read more »
Why fire and rescue services must make better use of email now
In order to engage people (at scale) in public programmes and services, and in challenging and emergency circumstances, organisations must ensure they have a robust and effective public engagement strategy. Sounds obvious – and by the way, the intention here certainly is not to patronise anyone – we know you’re super smart and preparing for… Read more »
Are your emails engaging? [Benchmarks and best practices]
When it comes to digital communications we all want to know how well we are engaging with our audiences. With emails it’s quite easy to work that out, well, it is if you have ways of tracking how many people have opened the message and how many links in the message have been clicked –… Read more »